But it doesn’t stop at the activities you use to capture prospect data. This likely includes: planning events, executing paid campaigns, content creation and lead generation. Start by documenting all the actions required to generate demand. Mapping your existing technology portfolio to your current processes is one way to identify opportunities for improvement. Step #3: Define Processes and Identify Needs The 2018 B2B Game Changers recommend some additional questions in the Real Revenue Marketing Strategies to Advance Your Game eBook. These are just some of the questions to ask as you take stock of your current investments. Does the technology automate a manual process?.Is the software mission-critical, or complementary to a mission-critical technology?.How does it align with your buyer’s journey?. ![]()
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